Prime Time in Colombia: A Look at Viewers' Preferences

The analysis of the ratings of television channels in prime time in Colombia offers a detailed perspective on the preferences of viewers.

In the total panorama of Colombian television during prime time, Canal Caracol is positioned as the leader, with a rating of 5.81 and a share of 27.89%. It is followed by Canal RCN with a rating of 3.66 and a share of 17.82%. Other channels, such as Client Claro, reach a rating of 1.16 and a share of 5.61%, while Win Sports Premium registers a rating of 0.53% and a share of 2.65%. Tuesday stands out as the day with the highest audience so far in the month of August, with a total rating of 22.78 during prime time. In terms of socioeconomic strata, stratum 4 stands out with a rating of 21.41%, followed by strata 5 and 3, which present ratings of 20.91 and 20.83 respectively. Regionally, Antioquia and the Central region lead in audience, with ratings of 21.17 and 21.34 respectively.

National Channels

As for the national channels in prime time, Canal Caracol not only leads the general ranking, but is also the most watched channel with a 5.82 audience. It is followed by Canal RCN with a 3.66, while others Channels such as Canal 1 and Teleantioquia have a significantly smaller audience, with ratings of 0.55% and 0.15% respectively.

Among the most watched programs on these channels, Pedro El Escamoso from Canal Caracol stands out with an impressive 8.14 rating. Other popular programs include Desafío XX and Klass 95, also on Canal Caracol, with ratings of 7.57 and 7.54 respectively. The iconic telenovela Yo Soy Betty La Fea continues to attract audiences with a rating of 5.36.

The analysis by day shows that Monday is the day with the highest audience for national channels, registering a rating of 11.28, while Sunday is the day with the lowest audience, with 8.51. In terms of socioeconomic strata, stratum 4 is the one that tunes in to these channels the most, with a rating of 11.08. Regionally, Antioquia and Centro are the areas with the highest audience, with ratings of 10.77 and 10.83 respectively.

International Channels

In the segment of international channels in prime time, Client Claro leads with a rating of 1.16 followed by Win Sports Premium with 0.53 and RED+ with 0.44. Sports programming has a prominent place on these channels, with the match Junior (COL) vs Colo Colo - CONMEBOL Libertadores 2024 on ESPN being the most watched program, reaching a rating of 2.01. Other notable events include the Colo Colo vs Junior (COL) match, also on ESPN, with a rating of 1,61

When analyzing the days of the week, Tuesday stands out as the day with the highest audience on international channels, registering a rating of 10.54, while Sunday is the day with the lowest audience with a 10.13. Regarding socioeconomic strata, stratum 4 continues to be the group with the largest audience, with a rating of 10.22, and regionally, Antioquia once again leads with a 10.23 rating.

The analysis of prime time ratings in Colombia reveals that Canal Caracol is the leader, remaining the most popular channel among viewers, especially in the middle and upper socioeconomic strata. Entertainment and soap opera programming continues to be preferred, with massive audiences on Mondays and notable interest in the Antioquia and Central regions. On the other hand, on international channels, sports programming, particularly soccer events, are the main attractions during prime time. This analysis not only reflects the current preferences of Colombian viewers, but also highlights the importance of prime time as the space with the greatest competition and relevance on national and international television.

Team Centro Nacional de Consultoría

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